I turn digital experiences into conversion.

No. My focus is on increasing conversions across digital channels, mainly e-commerces and landing pages. I can also work on websites, digital products and applications whenever there is a clear opportunity to improve the experience and the results of the business.

Yes. Beyond strategy, CRO and Product Design, I also build the solutions using technology and AI. That lets me go from idea to improvements running in production faster, without depending on a separate team for each stage.

We start by understanding the business, the user and the data available. From there, I identify friction points and conversion opportunities, prioritize what can generate the biggest impact, design the improvements and, when possible, implement them and track the results. The goal is not to change for the sake of changing, but to find opportunities and test what actually works.

Both. We can start with a one-off project, such as a conversion analysis, a page redesign or a new landing page. When it makes sense, we can also move into ongoing work, running cycles of analysis, experimentation and improvement.

I use AI mainly to speed up research, solution exploration, prototyping and development. Technology shortens the time between a hypothesis and a working solution, but decisions are still guided by the business context, the users and the data.

It depends on the scope and the complexity. A one-off improvement or a landing page can be delivered quickly, while larger product or continuous optimization projects need more cycles. Before we start, we define the scope, the priorities and the timeline.

Investment depends on the goal, scope and complexity of the project. First we understand the scenario and identify where I can generate the most value. Then I present a proposal with scope, deliverables, timeline and investment, all transparently.